ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape Andy Hines

ISBN: 9781614660033

Published: November 25th 2011

Hardcover

304 pages


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ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape  by  Andy Hines

ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape by Andy Hines
November 25th 2011 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 304 pages | ISBN: 9781614660033 | 6.21 Mb

ConsumerShift presents a New Dimensions of Consumer Life Model for making sense of how consumers are changing along two primary dimensions: inner dimension changes being driven by predictable long-term shifts in values, and outer dimension changes in society, technology, the economy, etc. This New Dimensions model thus provides a framework for understanding how consumers are changing.  These inner and outer dimension changes are forecast to come together into seven clusters of consumer need states. These need states in turn are brought to life in the form of a representative future personas.

Finally, a customization kit is provided for readers and their organizations--whether in business, government, non-profits, or education--to customize the personas to the specific needs of their organizations.



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